Multimedia: Mayer's Theory and Principles and putting it to work

INTRODUCTION Mass communication continues to rapidly develop both online and offline. Teachers, like myself, come from a generation that still remembers a time without internet, and we are teaching students who have grown up with nothing but internet in their lives. This means, as teachers, we have to rethink how to teach to this generation. Pencil and paper are not enough. That's where multimedia comes into play. Multimedia learning occurs when students build mental representations from words and pictures that are presented to them (Mayer, 2003). The promise of multimedia learning is that students can learn more deeply from well-designed multimedia messages consisting of words and pictures than from more traditional modes of communication involving words alone (Mayer, 2003). Multimedia technology has some characteristics like integration, diversity, and interaction that enable people to communicate i...